LAND
Market Landscape
Benchmark market dynamics – stakeholder influence, behaviors, attitudes, needs, perceptions.
DEEP
Qualitative Exploration
Uncover the diversity of existing attitudes, beliefs, needs, perceptions relevant to marketing issues.
TECH
Digital Marketing
Discover how people talk about, share, and promote brands online.
OPEN
Ethnography Real World
Get a real-world look at context, emotions,
and unarticulated drivers of behavior.
GAME
Game Theory/Probability
Explore the game theoretic interplay between
stakeholders that interact with your brand.