Target Product Profile (TPP)
Guide decisions about early stage
brand development opportunities.
Determine the features that will
optimize product performance.
Benchmark market dynamics – stakeholder influence, behaviors, attitudes, needs, perceptions.
Uncover the diversity of existing attitudes, beliefs, needs, perceptions relevant to marketing issues.
Discover how people talk about, share, and promote brands online.
Ethnography Real World
Get a real-world look at context, emotions,
and unarticulated drivers of behavior.
Explore the game theoretic interplay between
stakeholders that interact with your brand.
Buying Process/Customer Journey
Map stakeholders’ journeys to prioritize leverage points and brand opportunities.
Identify meaningful, distinct, and actionable target segments.
Uncover customer segments’ environment, desired experiences, beliefs, and behaviors.
Determine the benefit hierarchy underlying brand usage.
Develop initial positioning hypotheses through desk research and internal brainstorming.
Determine the messaging theme that will guide all marketing communications for your brand.
Nomenclature & Language
Interpret connotation behind brand
names, identifying differentiating language.
Pricing Value Assessment
Identify the optimal product price to match
perceived value, while achieving company goals.
Identify and refine the optimal message bundle to support your brand’s positioning.
Gauge message recall and impact, track performance over time.
White Paper Testing
Ensure your brand’s white paper meets key performance indicators.
Select the best creative concept to promote your brand.
Select the best logo to represent your brand image.
Determine the best website content flow and design that will lead visitors to take action.
Combine big data from a multitude of stakeholders to improve your customer’s experience.
Track attitude and usage dynamics in your brand’s category.
Link your brand to specific emotions, determined by measuring physical reactions to stimuli.
Architecture to execute an effective touchpoint strategy.