By Kristine Snider
As we’ve settled down from the craziness that is Q4 and kicked off the New Year, Cognitive has made it a priority to conduct some peer-to-peer training sessions in Q1. During these sessions, one of us takes the lead as the trainer to teach the others about best practices for a given topic. Thus far we have covered a variety of subjects including conjoint, qualitative research, and pricing, to name a few.
While more formal, external training certainly has its benefits, peer-to-peer training has its own unique advantages as well. Here are some of the benefits we’ve discovered through this process:
- Information Sharing – It’s easy to get so caught up in projects that you forget to communicate what you’re doing or why you’re doing it. Peer-to-peer training is a good excuse to share knowledge across the board. It even gives the trainer an opportunity to think more clearly about their processes and what they’ve learned along the way. In many cases, a new perspective may trigger an idea that you never would have thought of on your own – and this goes both ways (from trainer to trainee and vice versa).
- Presenting Practice – Public speaking does not come naturally to most, so it never hurts to practice public speaking by giving a presentation or training. Peer-to-peer training provides an opportunity to practice speaking in front of an audience in a setting that’s less formal with less pressure.
- Completely Applicable – In a unique industry like ours, it is sometimes hard to find external training courses that apply to the real-world project situations we tackle. Who knows more about the challenges we face than ourselves?!?
- Flexible – Because the training is internal, it can easily accommodate our schedules. Client requests a last-minute call during the session? No problem, we’ll take a break to handle the call. Weather is looking treacherous? Not an issue, we’ll reschedule for later in the week. You have a question about the training and don’t want to wait for the typical Q&A session at the end? Ask away!
- Four-Letter “F” Word: F-R-E-E – Training can be quite expensive, but not when it’s done internally!