Market Insights | Cognitive Consulting

Uncover market opportunities, benefits, and drawbacks among key stakeholders

Create the buying path for all stakeholders from inception through usage and follow-up

Take a spectrum of emotional measurements: feelings, emotions, moods, and affect

Leverage insights, not raw data, to fuel innovation and differentiation

Measure the prevalence and incidence of target population and determine number of likely buyers

Develop a comprehensive understanding of potential competitors (current and future)

Analyze insights directly from online conversations for context, including language and history

In-depth discovery of the unknown to uncover true intent and motivation