Marketing Strategy
Combine analytics and business understanding for transformative strategies
Innovation + Cognitive = ICOG
Uncover actionable segments through behaviors, external, attitudes, needs, emotions, and demographics
Breathe life into priority segments with experiences, beliefs, and environment
Conduct an artificial neural network analysis through ongoing collection of big data
Leverage interactive decision theory to predict outcomes in competitive environments
Time series data to estimate the impact of marketing sales tactics
Reach consumers through non-traditional channels that they trust
Build value-driven digital content to connect with influential customers
Utilize statistics and quantitative modeling using all data types and uneven data collection