Measure brand performance based on key performance indicators, market metrics, and sales goals.
Beat
Market Tracking
Track information that allows you to monitor market and brand health (ATU)
Norm
Key Performance Metrics
Benchmark key performance metrics by market and against competitors
Memo
Message Recall & Reach
Measure messaging systematically to improve promotional impact
Peak
Experiential
Understand the customer-centric experience through the sum of all interactions
Goal
Forecasting & ROI
Forecast and measure marketing ROI impact - marketing mix model
Bond
Loyalty
Build customer engagement and brand loyalty, including the development of programs
Open
Real-World Ethnography
Document human activity without bias via immersive environments
Fast
Rapid Research
Conduct accelerated market analysis in real-time with instantaneous results and flexible reporting